By Chilimovie - 22 July 2021
According to statistics from IMDbPro, Slam Dunk 2 appeared in 3,965 theaters in North America on the 16th, earning about 13.1 million US dollars on the first day, suppressing the next week's Black Widow (8.06 million US dollars) and reaching the top. Another new film Escape Room 2ranked third with 3.85 million US dollars.
In the next two days, Slam Dunk 2 maintained a steady trend. The weekend box office number reached 31.05 million U.S. dollars, far exceeding the industry's previous estimate of 20 million U.S. dollars, which unexpectedly pulled Black Widow from Malaysia. The latter fell by about 68%. Second place, it has also become a rare "single crown" work of Marvel.
After breaking the annual opening record last week, Black Widow broke 100 million in 6 days to set the fastest record of the year. Previously, Fast and Furious reached the standard on the 8th day. In addition, Escape Room 2 broke into the top three with an estimated US$8.8 million, continuing the best performance of summer thrillers.
According to The-Numbers model, the weekend forecast of Slam Dunk 2 is $19.59 million, and the actual number exceeds 58%; and Escape Room 2 is 36% higher than the forecast of $6.48 million, showing The return ratio of nearly 50% of the audience is slightly conservative, and the recovery of passenger flow in North America is still accelerating.
Driven by Slam Dunk 2 and Escape Room 2, the North American weekend market closed at $91.94 million. Even though it was 23% less than when Black Widow took the lead last week, it was still the third highest figure of the year. North American theaters continue to operate at a high level.
The first "Slam Dunk in the Air" starring Michael Jordan was released on November 15, 1996. The box office of the premiere was 27.53 million U.S. dollars, and the cumulative total in North America was 90.42 million U.S. dollars, and the world reached 250 million U.S. dollars, exceeding 8. More than 3 times the cost of tens of millions of dollars.
It is worth mentioning that the NBA Finals are in progress, and the Phoenix Suns are temporarily behind the Milwaukee Bucks 2:3. James went to watch the game in the fifth game. This basketball game also helped the premiere of Slam Dunk 2.
Also as a sequel, the opening performance of Escape Room 2 has regressed. At the beginning of 2019, Escape Room won 18.24 million U.S. dollars in the first week of North America, and the final global box office reached 156 million U.S. dollars, while the production cost was only 9 million U.S. dollars.
In addition, the film was introduced to China two weeks later in the same year, and got a good result of 233 million yuan. The investment budget for Escape Room 2 has risen to US$15 million, which may not be as good as the previous one in terms of return on investment.
From the perspective of word of mouth, the freshness of rotten tomatoes in Slam Dunk 2 is 31%, even lower than the 44% in the first part, but the audience gives an A- on CinemaScore; the same is 42% lower in Escape Room 2 Compared to the previous 51%, this may not be a good thing for the endurance of the two films.
According to comScore statistics, Slam Dunk 2 landed in 65 markets in the first weekend, and the total overseas harvest reached 23.01 million US dollars. As Slam Dunk 2 continues to expand to France, Japan, Italy and other countries, the global box office is expected to hit 200 million US dollars.
