Why so much hype?

I wanted to like it more than I actually did... But much of the humor totally escaped me and I walked out only mildly impressed.

a film so unique, intoxicating and bizarre that it not only demands another viewing, but is also forgivable as a satirical comedy where the jokes eventually take the back seat.

The story, direction, characters, and writing/dialogue is akin to taking a tranquilizer shot to the neck, but everything else was so well done.