Good concept, poorly executed.

Too much about the plot just didn't add up, the writing was bad, some of the scenes were cringey and awkward,

This is a coming of age storyline that you've seen in one form or another for decades. It takes a truly unique voice to make yet another one worth watching.

The plot isn't so bad, but the pace of storytelling is too slow which makes people bored. Certain moments are so obvious and unnecessary for the main plot. I would've fast-forwarded those moments if it was an online streaming. The ending looks like implying a sequel, not sure if this movie will get one

"Born to Love You" is a typical romantic lighthearted comedy to come out of the Philippines, however, towards the end, the movie does take on a more serious dramatic turn. Which was quite good, because it actually lifted the movie out of mediocrity.The story is about Rex (played by Coco Martin) who works as a photographer with his friend Freddie (played by Jojit Lorenzo). They get hired to work on an advertisement shoot for a Korean brand of noodles, where they team up with Joey (played by Angeline Quinto) and Jam (Eda Nolan). Rex and Joey don't always see eye to eye, but they find out that they have a lot in common and where animosity once bloomed, the seeds of budding love starts to grow.Well, the story is straight forward and quite generic for a romantic comedy of this sort. But there are some really nice touches to the storyline, such as the background story for both Rex and Joey - which reflects how they have things in common. But also the turn the movie took towards the end brought the movie out of a fairly generic genre.I enjoyed the movie, but wasn't overly impressed with it, up towards the end, then the movie really took a turn for the better. I will not reveal what it is, it is something that you have to see for yourself. An for the sensitive and those prone to tears, then you might want to have a tissue or two at hand towards the end.Luckily there isn't so much comedy to the movie, that it is the type of movie that have you laughing. But the movie is more of a realistic and heartwarming romance with just a pinch of comedy - just enough to keep you smiling and having a good feeling all throughout the movie."Born to Love You" is a beautiful movie, and one well worth of a watch, even if you are not a fan of Asian cinema.