Generation Like
Generation Like
| 18 February 2014 (USA)
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Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

Reviews
Interesteg

What makes it different from others?

Hulkeasexo

it is the rare 'crazy' movie that actually has something to say.

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Catangro

After playing with our expectations, this turns out to be a very different sort of film.

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Ogosmith

Each character in this movie — down to the smallest one — is an individual rather than a type, prone to spontaneous changes of mood and sometimes amusing outbursts of pettiness or ill humor.

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Mr-Fusion

At face value, 'Generation Like' didn't hold any surprises. Pretty much everyone knows that the Internet, in its current form, is all about likes, clicks, what-have-you. I mean, that's common knowledge. But digging a little deeper, that's where things get scary. The primary focus here is this: it's not the technology, but what companies are doing to kids *through* technology. Specifically, marketing. The younger age group knows that the goal with social media is to be your own media network, and it's a generation that is willing to do the work of the marketing department just for more likes. Selling out isn't selling out anymore, it's the brass ring. Sponsorship is the prize. It's a new (terrifying) spin on conformity.7/10

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