When the Norwegian rap-group Side Brok got success with rhymes in their local dialect and lyrics inspired by their hometown, the national music industry didn't know what to think. The fans loved them, but was hip-hop from the rural town of Hovdebygda just a joke? The film is an intimate portrait of Side Brok through six years of ups and downs. A story of a one-of-a-kind hip-hop universe with mountains, fjords, rednecks, humor and irony, but also of true friendship and love of words and music.