The Age of Commercialism

A brilliant film that helped define a genre

It’s sentimental, ridiculously long and only occasionally funny

This movie tries so hard to be funny, yet it falls flat every time. Just another example of recycled ideas repackaged with women in an attempt to appeal to a certain audience.

Was very fond of Woody Woodpecker and his cartoons as a child. Still get much enjoyment out of them now as a young adult, even if there are more interesting in personality cartoon characters and better overall cartoons.That is in no way knocking Woody, because many of his cartoons are a lot of fun to watch (almost all of them being in his prime era of the 1940s through to the mid-50s) and more and also still like him a lot as a character. This is going to be a reiteration of a lot of my reviews for the later Woody Woodpecker cartoons, but mainly because the later Paul J. Smith-directed cartoons have pretty much the same strengths and faults. Not all Smith's efforts are average or less, 'Niagara Fools' is one of the not many very good and more Woody Woodpecker cartoons of his (excellent in that cartoon's case despite the lacking animation).Are there worse Paul J. Smith-directed and overall Woody Woodpecker cartoons? Yes there are. But as far as Smith-directed Woody Woodpecker cartoons go 'Horse Play' is a lesser effort, or at least to me it is. Most of the Woody Woodpeckers in the 60s, especially the mid to late ones were average or less with a few exceptions. 'Horse Play' is one of the weak ones.If there was a best asset, it would have to be the music score. It is bouncy, energetic and very lushly orchestrated, not only synchronising and fitting with the action very well but enhancing it.Voice acting is solid. Grace Stafford continues to prove why she was the best voice actor for the character and the one that understood him the most. Daws Butler does his best with weak material. There are a couple of decent amusing moments.However, Woody compared to his original manic personality is just too subdued and his material is too obvious and safe, one misses the manic energy and the risk taking. Neither the Indian and the horse stand out, more annoying than amusing and they are too derivative of similar and better written foils, the horse has very little personality actually.Other than a couple of decent gags, most of 'Horse Play' is not funny, being sloppy in timing and most of the gags being too obvious and dumb. The pace is dull and the story completely lacks freshness, is heavy in repetition and has a who cares vibe that makes it impossible to root for anybody here, including Woody.The animation quality continues to be not great, or even good, actually a lot of it is quite bad. Time and budget constraints shows in a lot of the animation, which is very rushed looking in the drawing and detail wise it's on the simplistic and careless side like many of Woody's cartoons from this period continuing through to the 60s. The ending is a rather strange one and didn't gel with the rest of the cartoon.All in all, one of Smith's lesser efforts and in the bottom half quality-wise of Woody Woodpecker's filmography. 3/10 Bethany Cox