ridiculous rating

hyped garbage

If the ambition is to provide two hours of instantly forgettable, popcorn-munching escapism, it succeeds.

It is neither dumb nor smart enough to be fun, and spends way too much time with its boring human characters.

I saw "It's not your time" at the New Media Film Festival at the LA film school in Los Angeles. I thoroughly enjoyed it and related it to a revitalized and sharper "Curb your Enthusiasm." Jason Alexander plays Sid Rosenthal an editor turned writer who struggles to sell his brainchild, a musical called "Babes in Toys R US" which drives him to the edge and eventually to take drastic measures. The film is only 25 minutes long but is an amazing production for its length. Some of the cameo appearances include Amy Pascal Co-Chair of Sony Pictures Entertainment and some of the biggest agents in the business. I would definitely watch this if it were turned into a series.

I saw "Not Your Time" at the Boston International Film Festival where it won "BEST PICTURE (short film) and was quite surprised to find so polished a presentation in this category. These days, it seems they're all being shot on cellphone. This one, obviously cost quite a few dollars to produce. Jason Alexander and a cast of mostly Broadway favorites is always entertaining and the quirky editing and fine musical score often brought, "All that Jazz", to mind. I don't know who the filmmaker, Jay Kamen, is but he certainly knows his way around this project. I was also curious about the many cameos featuring a a host of film industry insiders. I'd have to image that Mr. Kamen knows these studio heads, Hollywood producers, and agents. This probably contributed to his being able to achieve such a slick visual look here. I found it quite different and delightful.