The Secret of Selling the Negro
The Secret of Selling the Negro
| 04 July 1954 (USA)
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The Secret of Selling the Negro Trailers

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Reviews
2hotFeature

one of my absolute favorites!

SnoReptilePlenty

Memorable, crazy movie

Borgarkeri

A bit overrated, but still an amazing film

Nessieldwi

Very interesting film. Was caught on the premise when seeing the trailer but unsure as to what the outcome would be for the showing. As it turns out, it was a very good film.

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