Such a frustrating disappointment

Some things I liked some I did not.

Lack of good storyline.

The storyline feels a little thin and moth-eaten in parts but this sequel is plenty of fun.

This is a short that is intended to sell freezer units to businesses or anyone else out there who would like a big freezer full of ice cream. I saw this short on an episode of MST3K as it was the short preceding the film "The Dead Talk Back". In this instance the film was a lot more entertaining that the short, in fact after sitting through this short with the MST3K gang the movie was not all that bad. Quite frankly it was boring, much like having to sit through a class featuring the most by the book teacher who must go through every word in a text book and showing still picture slides of a process and going over every meticulous detail. If you enjoyed that, you may enjoy this short, but for most of us it is going to be a huge snooze fest. I can not imagine even a business person in the market for one of these freezer units being able to sit through this. I would hate to think this short was attached to any major motion pictures, I would be fairly ticked off if I got this instead of a Three Stooges short or something, but I know they did not have VCR's back then so they could not send out this short to only those who were interested, so I shiver at the thoughts of kid waiting for a awesome movie to start and this short preceding it.

In one of the many so-called educational films that Dr. Forrester and TV's Frank sent to Mike, Servo and Crow on "MST3K", a happy-go-lucky (but strangely silent) young woman shows the audience how a freezer can make everyone happy. I'd say that it's perfectly easy to believe that...provided that you're a robotically manipulated air-head consumer obeying corporate messages like a lemming; otherwise, it easily becomes an object of mockery. The woman has her looks and nothing else, and "The Selling Wizard" is very much a product of the 1950s (e.g., they don't treat women with much dignity). But, Mike, Servo and Crow had lots of fun heckling it, as they always do with these crummy flicks.

Usually, short films that were intended to sell or at least be informative about a product targeted the general audience. For example, "Century 21 Calling," which was filmed at the 1962 World's Fair in Seattle, Wa., was an informative film about future products Bell Systems intended to have on the market (many of which came true, including push-button dialing, speed dialing and conference calling.) This short, however, is in a different category- it is a commercial aimed at businesses that required display-freezers for their products. As such, it IS informative. It is also boring and uses hamfisted sexism as a selling tool. I'll say that I've seen worse, such as "The Chicken of Tomorrow," but that that's no endorsement. Today it's yet one more relic in the vault of 1950's culture. As such I'll give it a 4, for historical curiosity only.

I'm sure when this was made in 1954 it was considered exciting and very informative. These days, it's an object of much ridicule. Presented by Anheiser-Busch, this short film talks about the refrigerated cabinet. It demonstrates how the designs they've made can help sell frozen products. The narrator is very boring and annoying, and there's a spokeswoman who was definitely chosen for her good looks and not her acting ability. There's also some sexist references here as well.