Why so much hype?

Excellent, a Must See

Great example of an old-fashioned, pure-at-heart escapist event movie that doesn't pretend to be anything that it's not and has boat loads of fun being its own ludicrous self.

This movie feels like it was made purely to piss off people who want good shows

I've only seen the first episode of Super Doll Licca-chan but it seems like a typical magical girl show like Hime-chan's Ribbon or Akazukin Cha Cha. First you should know that the Licca-chan doll is the Barbie of Japan. In this TV series a little girl named Licca is given a bracelet called the Ring of Calling by her grandmother. When she is in trouble she can use the bracelet to call for protection. As it turns out grandma has three dolls called the Doll Knights that can transform into human-sized guardians. The first of the Doll Knights is named Licca. As a doll she wears a military-style jacket and pants but as a protector she wears a cute fighting outfit. The bad guy is Scarecrow who has been told to capture the Princess of Doll Land who is a school girl who will appear at his museum on a school trip. He manages to identify the princess but Licca uses her Ring to call for help which arrives in the form of Super Doll Licca-chan! A fight occurs and that is about it for episode one.The art style is typical for magical girl shows. If you like Hime-chan's Ribbon or Akazukin Cha Cha or Fairy Pelsha then you will like this too. I give it a "B".