Good films always raise compelling questions, whether the format is fiction or documentary fact.

Blending excellent reporting and strong storytelling, this is a disturbing film truly stranger than fiction

I think this is a new genre that they're all sort of working their way through it and haven't got all the kinks worked out yet but it's a genre that works for me.

.Like the great film, it's made with a great deal of visible affection both in front of and behind the camera.

You get to experience what it's like to see two well-known ad agency competing against each other to win a client. This documentary walks you through how account executives come up with their creative ideas and teaches people that not all ideas are great but after hard work any idea can be the "right" one for their client. This has some suspense into it and keeps you guessing on which agency will win the account because both agencies are able to think outside the box but still be able to portray the client's brand in their ad. This film is a great idea to help people not in this field to understand what it's like working in this industry.