Good concept, poorly executed.

a film so unique, intoxicating and bizarre that it not only demands another viewing, but is also forgivable as a satirical comedy where the jokes eventually take the back seat.

As somebody who had not heard any of this before, it became a curious phenomenon to sit and watch a film and slowly have the realities begin to click into place.

One of the film's great tricks is that, for a time, you think it will go down a rabbit hole of unrealistic glorification.