Advertising Rules!
Advertising Rules!
| 04 April 2001 (USA)
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Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?

Reviews
Palaest

recommended

Softwing

Most undeservingly overhyped movie of all time??

AutCuddly

Great movie! If you want to be entertained and have a few good laughs, see this movie. The music is also very good,

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Delight

Yes, absolutely, there is fun to be had, as well as many, many things to go boom, all amid an atmospheric urban jungle.

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insomniac_rod

A movie that is not intended to be funny but tries to talk about how sacrificing fortune and fame for art is worth some problems (big problems).Viktor Vogel manages to experience fortune, recognition, not honest attitudes (cheating others' ideas for publicity/advertising), and even getting kicked out of the place where he lived.Overall this is a fresh dramatic-comedy feature that does not tries to be more than what it is. I thought this was an indie film but the distribution company behind it makes it worldwide available.I caught it on a local Mexican t.v. channel at 4:00 a.m. and I had the kind of entertainment I expected for that hour.Recommended for people who enjoy light tragic comedies.

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petr-17

This is a very insightful film. The lead actor, Alexander Scheer, is the ultimate casting choice. He portrays physically a geek like nobody else. The film itself examines the rapid accent into popularity and money, the selling of original values and building a fake existence.It is humorous and follows a realistic ideology. The two scenes that form the core of the film is the guerrilla filming in the super market (with the subtext of war journalism) and the subsequent weekend, which forms a nostalgic look on youth with an older character (as opposed to an observing role.)Götz George provides the excellent effigy of lost but regained youth and principle. Chulpan Khamatova is perfect as the perky pseudo-rebellious artist with rich and disapproving parents.A film worthwhile seeing more than once, first to enjoy and then to analyze.

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tinskies03

I found that this movie was very light-hearted and hysterical. I am in the German Club at my school (being a German speaker) and found this movie to be one of the funniest I have seen yet. Simply wonderful. The story is good, the actors are convincing, and the end is strange yet happy. An overall enjoyable film!

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sewnmouthsecret

I've longed for a refreshing view of an advertising film, as they are always portrayed perversely, portraying the advertising firm as evil, comedic, half-rate, not serious as a business, etc.Truth is, Advertising Rules! was a graceful view of life in the advertising biz. It showed a young man, Viktor Vogel, sneak his way into a huge firm and steal away the client's hearts using brilliant ideas, all the while stealing away the heart of a young girl.It is just great.

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