It's a mild crowd pleaser for people who are exhausted by blockbusters.

This is a small, humorous movie in some ways, but it has a huge heart. What a nice experience.

I think this is a new genre that they're all sort of working their way through it and haven't got all the kinks worked out yet but it's a genre that works for me.

Not sure how, but this is easily one of the best movies all summer. Multiple levels of funny, never takes itself seriously, super colorful, and creative.