Truly Dreadful Film

The best films of this genre always show a path and provide a takeaway for being a better person.

It's the kind of movie you'll want to see a second time with someone who hasn't seen it yet, to remember what it was like to watch it for the first time.

A clunky actioner with a handful of cool moments.

"Pom Wonderful Presents: The Greatest Movie Ever Sold" is an unusual film in the sense that while you're watching it, the film feels like a behind the scenes feature. It's a movie about branding, marketing and advertising in which our hero, Morgan Spurlock of "Supersize Me" fame tries to gather sponsorship for the film that you are watching. The film often takes a break to explain to you how a process is going to work or how wonderful this product or brand is in a gleefully self-aware manner. The fact that it feels like a behind-the-scenes feature is not a bad thing then, but the entire point of the movie. It's an experience that's quite unique. Morgan Spurlock's enthusiasm and charisma are more than enough to keep you interested as he struggles against all of the problems related to branding, marketing and advertising while his movie is being put together before our eyes. It also has some interesting information to divulge on the subject to balances out the personal hardships that make up most of the film. It isn't terribly insightful about how branding, marketing and advertising affect people on a day to day basis but the film isn't really about that. There are more insightful movies about the subject out there somewhere I'm sure, so if that's what you're looking for you may be disappointed. If you're a fan of his or if you're curious about the subject, or even documentary making, there's a lot to like here. (Dvd, September 30, 2012)

Watchable, though not particularly illuminating documentary on product placement. Morgan Spurlock visits image consultants and product representatives, and pitches his notion of having them fund his documentary in exchange for gratuitous advertising throughout. The consultants and executives are far more interesting than the concept. At least one of the products I had no idea was still around - so this was a win for them. Major companies who declined had me scratching my head. The budget for this film was minuscule. $1.5 million. A major corporation's investment would have been petty. Decline. One pled that documentary viewers were too few to matter. Perhaps. Spurlock remains a recognizable name, however, and documentary viewers are oft times intelligent. Film was short, humorous, and I did sympathize with company honchos. Notwithstanding, I do tune out their ads.

I love Morgan Spurlock's style of story telling. He's funny, but not irreverent or disrespectful. He can poke fun at something yet doesn't get mean about it. I feel like his films have a lot of background research that goes into them.This film doesn't disappoint. It's funny. It's extremely interesting in terms of understanding the process of getting product placement into films. It's entertaining.It's not his best work.The film gets a little slow and repetitive towards the middle. There's no big "I'm blowing the whistle on you" type of moment. Yeah, companies spend money to advertise to us. Artists are always looking for new ways to get paid to do what they do, i.e. make movies. I wished Morgan had spent a little more time hitting these film makers and product people about the real question: is everyone selling out? And if so, is that OK?I would recommend this film if you like documentaries, if you like Morgan Spurlock films, or if you are yourself a film maker or film making fan and want to know more about the business side of show business.

The greatest movie ever sold.It is not about the greatest movie ever sold. It is the most sold movie. I hope everybody is aware that it is not a documentary, but one big commercial disguised as a documentary.Very cleaver of course.I have been in the USA a couple of times, and I can't shake the thought that the situation described in the movie Idiocrazy (2006) is coming to reality soon (first in the USA). And that is the brilliance of this movie. Not to watch, but it is probably worthwhile for the maker of the movie. And therefore 7 out of 10 of using the numb system and people watching this.