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The Persuaders
The Persuaders

The Persuaders

November. 09,2004 | en
Richard Frank
Documentary
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PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Reviews

Freaktana A Major Disappointment
Glucedee It's hard to see any effort in the film. There's no comedy to speak of, no real drama and, worst of all.
DipitySkillful an ambitious but ultimately ineffective debut endeavor.
Ava-Grace Willis Story: It's very simple but honestly that is fine.

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