Good start, but then it gets ruined

Fantastic!

This is a tender, generous movie that likes its characters and presents them as real people, full of flaws and strengths.

If you're interested in the topic at hand, you should just watch it and judge yourself because the reviews have gone very biased by people that didn't even watch it and just hate (or love) the creator. I liked it, it was well written, narrated, and directed and it was about a topic that interests me.

This is one really refreshing movie with very good actors, very good/real story in the sea of bad movies in last few years. Of course, I couldn't forgive some things like Shiloh's character but all men are not the same. It is the fact that people can be manipulated in many ways - in this case is shopping, marketing and ads. Amber Heard did a great job, one of her best roles until now. She is beautiful in many ways and show us how girl or woman can be different at home, at office, ... Scenes were great, color full and dynamic. Shiloh Fernandez and Amber Heard are one and only choice for 2 main roles. And 10 stars is because - at the and you aspect sweet Hollywood end but you don't get what you expect. My recommendation for all my dear IMDb fans, visitors, writers and readers - this movie is MUST WATCH movie. Greeting for everyone and HAPPY NEW 2015 YEAR to ALL. :)

This film seems like the low budget version of Branded. It also features a pair of people working the marketing system, a soulless thing designed to make us like what we don't need and suffer for not having it. Unlike Branded, though, Syrup does not try to make it all surreal, quite the contrary: it shows in select moments of the film the inner workings of advertising, both from a personal standpoint and from a theoretical one. Unfortunately it does feel so, surreal I mean, when the lead actors, lacking any visible or believable chemistry, start spouting wooden and pompous lines that make little sense.If someone would seriously make a full feature film from the trailer of Syrup, it would be great. To be fair, Amber Heard did a great role, given what she had (and I don't just mean a smashing wardrobe and a beauty to match, I mean the script). Her counterpart also tried his best, although that clearly wasn't enough. No, the problem were not the actors, not even the story, but the script. One would be hard pressed to even consider that it is based on a book, but it is! I haven't read the book, but from reviews I've read it's gotta be a lot better than what the writers did with this film.Bottom line: the very definition of pomp is that it tries too hard to show something off and it fails exactly in that respect. In the case of Syrup, it tried to seem smart and it came out as really dumb. Some bits, mostly the ones you see in the trailer, were remarkably good, but the stuff in between was excremental. Given that this is inspired by a book, I have to consider it a failure.

Ahhhh IMDb reviewers what is wrong with you people. I sat down to this after reading the reviews (5.5 average) and thought maybe its just another romcom flam which will fill in the evening, it will be nothing much.But what I got was an original storyline and an engaging non cloned romcom I never seen before which zinged with ideas and concepts which I am still thinking about 2 days later, that is very rare with films these days. As the film went the main protagonists have a great on screen chemistry, the story is an in-depth look at shallow marketing and it does that brilliantly. I really don't have to say more.People have a look at this film and don't trust the reviewers who have read the book. I am sure the book is better, but as a standalone film this is very enjoyable. I have just bought another of the authors books as I am eager for more of his views of this time we live in.

Great movie. Excellent character development, and use of the 4th wall to pull you into the story. Heard is so take charge, and Fernandez is a great ad man slickster. They make a great team. Funny the movie has Heard, and the girl most likely to me mistaken for Heard in Snow. Oh that Sneaky Pete you gotta keep an eye on him. The idea of a silent nemesis is really fun though. Really makes you think, and puts the cola wars in perspective. The cast, and production team did a great job of getting across the message of advertising, and all of the many ways that it tricks us each, and every day. A bit preachy though eventually. They win, we all lose. :) Enjoy.