The Coca-Cola Kid
The Coca-Cola Kid
R | 14 July 1985 (USA)
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An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.

Reviews
IslandGuru

Who payed the critics

Interesteg

What makes it different from others?

Brightlyme

i know i wasted 90 mins of my life.

Ceticultsot

Beautiful, moving film.

tedg

If you know Dusan Makavejev's interesting 'Sweet Movie' you know he uses heavy metaphors and has a sexual thing about children. Here we have a sweet comedy with those elements.The heavy metaphors are the standard obvious stuff, wrapped around a conventional boy- girl fantasy. The sexual fixation is apparent in the shower scene where the poor kid is shivering of the cold necessary for the 'fog' and the multiple takes.The choice of Scacchi would have been great were it not for her own obsession with actually acting with her breasts. But otherwise, she has the perfect face and bearing for this appealing type of airhead. There's a scene that is very well conceived, with her in a Santa Claus suit that ripped off in a shower of feathers.Could have been a good film in other hands. This try has lots of pieces that were tossed out, stuff about the husband, Mrs. Haversham and the animals.I did like the notion of the girl's name and that she photocopied her face. These are much more sophisticated notions than Dusan can handle though.Ted's Evaluation -- 1 of 3: You can find something better to do with this part of your life.

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queenbastet

At least the jingle by Tim Finn was melodic. Roberts is the his usual inept self. Characters are inconsistent, dull, purposeless. Roberts changes his accent even within one line.

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jtmazibrook

The film is billed as a comedy and will indeed leave you laughing at many of the situations the central characters get themselves in and out of. The movie should be viewed as a satire of the great American sales and marketing force on the global marketplace.A hot shot marketing guru from corporate is assigned to help sales down under. He quickly finds a different pace of life and cultural values that he finds hard to adjust to. He continues on "his way" even down to the music for a new series of commercials. He knows "his way" worked well in the U.S. so it should work well anywhere.Humorous side trips make the journey enjoyable as the guru quickly finds a large area that has no Coca Cola sales. He goes to investigate and finds a local soft drink bottler has the entire area to himself.The guru uses every gorilla marketing trick he knows to bring the local bottler into the Coke family, but the local bottler resists and even offers Coke a deal. Coke invades the local's territory and the local realizes he cannot win against the Coke attack.Coke's decisive win costs the company the guru as he finally begins to understand that other things in life, emotions and cultural values, are more important than business wins.I enjoyed the film and recommend it to you, especially if you want to see a funny version of the 60's novel "The Ugly American."

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BWag

American capitalistic imperialism satirized. Both well and truly. Eric Roberts (whatever happend to him?) has never been to possessed as the marketing hotshot from Coca-Cola's Atlanta hq, in Australia to sell the last no-Coca-Cola bastion on earth on the drink's "bubbling brown goodness." And Greta Saachi (hubba-hubba) has never been so fetching or as funny. Watch for the unnerving news provided just before the credits.

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