Too many fans seem to be blown away

Fantastic!

Each character in this movie — down to the smallest one — is an individual rather than a type, prone to spontaneous changes of mood and sometimes amusing outbursts of pettiness or ill humor.

It is an exhilarating, distressing, funny and profound film, with one of the more memorable film scores in years,

Didactic, nostalgic and inspiring, this movie, that captures the essence of Polaroid Corporation, is populated by historical references, emotional testimonials and various insights on the wonder of Polaroid's products. It inevitably focus the critical moment when, not long ago, discontinuity of film production was announced, placing into perspective, given the imminence of this unique photo-chemical technology absolute ending, the value, legacy and future of Polaroid instant photography. For those interested in the history of Polaroid and the spectrum of its repercussions, or enthusiasts of Photography in general, this is a documentary not to be missed!