Good story, Not enough for a whole film

Good films always raise compelling questions, whether the format is fiction or documentary fact.

The film never slows down or bores, plunging from one harrowing sequence to the next.

It is neither dumb nor smart enough to be fun, and spends way too much time with its boring human characters.

Didactic, nostalgic and inspiring, this movie, that captures the essence of Polaroid Corporation, is populated by historical references, emotional testimonials and various insights on the wonder of Polaroid's products. It inevitably focus the critical moment when, not long ago, discontinuity of film production was announced, placing into perspective, given the imminence of this unique photo-chemical technology absolute ending, the value, legacy and future of Polaroid instant photography. For those interested in the history of Polaroid and the spectrum of its repercussions, or enthusiasts of Photography in general, this is a documentary not to be missed!