Why so much hype?

good back-story, and good acting

Beautiful, moving film.

Excellent and certainly provocative... If nothing else, the film is a real conversation starter.

This had a violent and intriguing start, but then quickly backed off into the normalties of many Asian Horror movies. With long haired female ghosts (Sadako style) and lots of green and blue lights attempting to create a spooky atmosphere, but looking more like a 80's disco. I found it to be confusing at times, and as embarrassed as I am to admit it, I couldnt work out who was who, as characters appeared and disappeared and their faces seemed to blend as one (though all 3 lead female characters were simply stunning!!!!) Dont avoid this movie by all means. It has some good ideas, and some of them work quite well, but as a whole, it just doesnt quite make the grade.