good back-story, and good acting

In truth, there is barely enough story here to make a film.

The movie's neither hopeful in contrived ways, nor hopeless in different contrived ways. Somehow it manages to be wonderful

The thing I enjoyed most about the film is the fact that it doesn't shy away from being a super-sized-cliche;

Simon Amstell did a brilliant job with this mockumentary. It shows, in a nutshell, everything that is wrong with today's food trends and eating habits. And I am even not vegan. Yet. This will make me reconsider.I'd recommend this film to every person.

I've never seen a use of humor in this way to promote veganism, but i sure like it. This film is absurd, but also hilarious! Too bad it's only on BBC iplayer on the UK cause i would spread it in theaters. Simon Amstell is one hell of a guy. So show it to your friends. C'mon, I dare you.

People feel judged before a vegan even opens their mouth's. Guilt and annoyance are very common associations with the vegan movement. Here, Simon Amstell, wipes that slate clean. We are all equally mocked and the absurdity creates equality so that we can all relax and watch a simultaneously informative, moving and utterly hilarious film. Whatever you eat you are, without a doubt, in for a treat. It's truly remarkable.